S a m F i t z g e r a l d

Creative Director & Art Director with 15+ years of experience building bold, culture-shaping brand work across advertising, social, and experiential.

I create ideas that look good, and actually move people.

( About me )


I’m a Creative Director and Art Director with over 15 years of experience leading 360° brand campaigns across TV, social, PR, OOH, and experiential. My work lives at the intersection of design, storytelling, and strategy, balancing strong visual craft with ideas that genuinely connect.


I’ve led large scale integrated campaigns, built social first worlds, and developed one off activations that turn moments into culture. No matter the size of the project, I bring a design driven approach and an obsessive attention to detail, because how something feels matters just as much as what it says.

At the core of everything I do is collaboration. I love building ambitious work with ambitious people and making the process just as good as the final product.

Also: I’m fun to work with. And I take the work seriously.

100+

Projects

100+

Projects

100+

Projects

15

Years experience

15

Years experience

15

Years experience

What i do

creative direction

creative direction

creative direction

Art Direction

Art Direction

Art Direction

Culture Led Campaigns

Culture Led Campaigns

Culture Led Campaigns

Brand world building

Brand world building

Brand world building

Visual Identity Systems

Visual Identity Systems

Visual Identity Systems

Creator Toolkits & Systems

Creator Toolkits & Systems

Creator Toolkits & Systems

Experiential Activations

Experiential Activations

Experiential Activations

Social First storytelling

Social First storytelling

Social First storytelling

Work experience

Creative Direction

Freelance

2025 - Now

Creative Direction

Freelance

2025 - Now

Creative Direction

Freelance

2025 - Now

Creative Direction

humann

2023 - 2025

Creative Direction

humann

2023 - 2025

Creative Direction

humann

2023 - 2025

ACD

Edelman

2022 - 2023

ACD

Edelman

2022 - 2023

ACD

Edelman

2022 - 2023

ACD

SmileDirectClub

2018 - 2022

ACD

SmileDirectClub

2018 - 2022

ACD

SmileDirectClub

2018 - 2022

ACD

Havas

2014 - 2018

ACD

Havas

2014 - 2018

ACD

Havas

2014 - 2018

Freelance, collabs, or full-time. If the work’s interesting, I’m in.

Copy Email

Copied

Freelance, collabs, or full-time. If the work’s interesting, I’m in.

Copy Email

Copied

Freelance, collabs, or full-time. If the work’s interesting, I’m in.

Copy Email

Copied